Law Firm SEO Glossary
Your SEO agency should never hide behind jargon. This glossary explains the terms you will see in audits, reports and strategy calls, in plain English and with examples from real practice areas. Each entry covers what the term means, why it matters for a law firm, and what you can do about it.
Aditya Chauhan
Head of SEO, PageOne Lawyers
Last updated September 26, 2026
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Local CitationsLocal SEOA local citation is any online mention of a law firm's name, address and phone number, usually on directories such as Avvo, Justia, FindLaw, Yelp or a local bar association site.Local PackLocal SEOThe Local Pack is the block of three business listings with a map that Google shows for searches with local intent, such as 'DUI lawyer near me'.
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