Service
Google Ads, Local Services Ads, Microsoft Ads and Meta campaigns run by a legal PPC agency that measures signed cases, not clicks.
PPC for law firms puts your firm in front of people at the moment they search for a lawyer, and you only pay when they click or call. That speed is also the risk: legal clicks are some of the most expensive in search advertising, so a loose campaign burns budget fast. Our law firm PPC work starts with tight targeting, landing pages built for each campaign and tracking that follows every lead through to a signed case. You own your ad accounts and see every dollar.
Our law firm PPC services cover every platform where clients look for a lawyer, managed as one budget, so your money goes wherever it signs the most cases.
Campaigns built around the searches that bring in your best cases, split by practice area and location. Google PPC for lawyers lives or dies on search terms, so we review them every week and block the ones that waste money.
Setup and management of Google's Local Services Ads, including the Google Screened verification process. You pay per lead rather than per click, and we dispute leads that don't qualify.
Your best Google campaigns, adapted for Bing and the Microsoft Advertising network, so you also reach the people who search there.
Facebook and Instagram ads, YouTube and display remarketing to reach people who have already visited your site, and awareness campaigns in the practice areas where they make sense.
We design and build dedicated landing pages for your campaigns, so the page matches the search, loads fast on a phone and makes calling you easy.
Call tracking, form tracking and Google Analytics 4 set up properly, plus signed cases imported from your intake software or CRM, so every campaign is judged by the cases it produces.
Weekly search term reviews, negative keyword lists, bid and budget changes, ad scheduling around your intake hours and location targeting that matches where you actually take cases.
Ads are attorney advertising. We write copy that follows your state bar's advertising rules, and nothing goes live without your approval.
Spend, calls, forms, cost per lead and cost per signed case for every campaign, in plain language, with what we're changing next month.
Good law firm PPC management is a weekly job, not a launch-and-leave setup. Our PPC management for lawyers follows the path from search to signed case and fixes the step where money leaks.
If you've run ads before, we audit your accounts first: search terms, wasted spend, tracking and landing pages. If you're new to PPC, we plan budgets by practice area and market.
Calls, forms and signed cases are tracked before a single dollar is spent, so attorney PPC management decisions are based on cases, not clicks.
PPC campaigns for lawyers are split by practice area, case type and location, with ad copy written for each group of searches.
Each campaign points to a landing page built for it, never to your homepage.
Search terms, negatives, bids, budgets and ad tests are reviewed weekly. This is where lawyer PPC management earns its fee.
Each month, budget moves toward the campaigns that sign cases and away from the ones that don't.
Sending paid clicks to your homepage is the most common reason lawyer PPC advertising fails. The visitor searched for something specific, such as a truck accident lawyer in their city, and should land on a page about exactly that. The best landing page designs for lawyer PPC campaigns share the same parts: a headline that matches the search, a phone number that works with one tap, a short form, real proof of results and nothing that pulls the visitor away.
There's no single price for PPC. Your lawyer PPC cost depends on your practice area, your market, how many firms are bidding against you and how well your ads and pages are built. Personal injury and mass tort searches in big cities sit at the expensive end; estate planning or immigration in a smaller market can cost far less per click. The ppc cost for law firms that matters most isn't the price of a click, though. It's the cost per signed case. The best ROI on PPC for law firms comes from fixing the steps after the click: landing pages, call handling and intake follow-up.
Enter your own numbers to see how many leads and signed cases your budget buys, what each case costs and which step would make the biggest difference.
Uses only the numbers you enter. Nothing is saved or sent anywhere.
What you pay Google, Microsoft or Meta each month
From your ad account, or your best estimate
Share of clicks that call or send a form
Share of leads that become signed cases
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Adds an estimated return
Enter the first four numbers to see your results.
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Send us your website and we'll come back within 24 hours with where your ad budget is leaking and what we'd change first. New to PPC? We'll tell you what a realistic starting budget looks like in your market.
What we'll look at for your firm:
Prefer to talk first? Book a strategy call
Ads bring in cases from the first week; SEO builds the rankings that bring in cases without paying for every click. Run together, PPC marketing for lawyers shows you which searches turn into signed cases, and SEO then targets those searches for the long term. Firms that rely only on law firm PPC advertising pay for every lead forever. Firms that rely only on SEO wait months for results. As a law firm PPC company that also runs SEO, we plan your PPC marketing for attorneys alongside your rankings, so you're never paying for a click on a search you already rank first for without a good reason.
Click costs, search volumes and the way clients choose a lawyer are different in every practice area, so a PPC agency for attorneys has to build campaigns for each one.
Criminal defense attorney PPC is urgent: people call within hours of an arrest. Criminal defense law firm PPC campaigns need call-focused ads, after-hours coverage and ad schedules that match when you can answer.
DUI attorney PPC works best with tight location targeting around courts and counties you cover, and ads that run late at night and on weekends.
Divorce attorney PPC and PPC for family law attorneys need careful targeting and a calm tone. Searches for custody, support and divorce are split into separate campaigns with their own landing pages. As a family law PPC company, we also exclude searches for free help and forms.
The most competitive clicks in legal advertising. Personal injury campaigns are split by accident type and backed by Local Services Ads so you're not paying top click prices for every lead.
Immigration lawyer PPC often runs in more than one language, with separate campaigns and landing pages for each so the ad, the page and the person who answers the phone all match.
Employment law PPC targets employees with specific problems, such as wrongful termination or unpaid wages, and filters out employers and job seekers.
Lower urgency, longer decisions. Search ads are paired with remarketing so families who are still deciding see your firm again.
Want to rank organically in these practice areas too? See our practice area SEO pages for criminal defense lawyers, DUI lawyers, family law, personal injury, immigration, employment law and estate planning.
Our PPC services for attorneys are priced separately from our SEO plans. Your quote depends on the platforms you use, the number of practice areas and markets and the size of your budget. Your ad spend is paid directly to Google, Microsoft or Meta from accounts you own, so you always see exactly where every dollar of your PPC advertising for law firms goes.
Most firms that come to us have worked with a generalist PPC agency for lawyers that reported on clicks and impressions. We only work with law firms, so as your lawyer PPC agency we track what matters to you: calls, consultations and signed cases. You own the accounts, you approve every ad, and you see the same numbers we do. That's what an attorney PPC agency should offer, and what most general agencies can't.
Whether you're choosing a PPC agency for law firms or a freelancer, ask the same questions:
A good legal PPC agency answers yes to every one. We do.
Case study
Multi-attorney law firm
The firm had tried three prior agencies and a fractional CMO, none produced a defensible SEO program tied to case outcomes. Rankings were flat and reporting focused on vanity metrics rather than signed cases.
"PageOne is the first agency that reported on cases, not clicks. That changed how we invest in marketing."
Why firms trust PageOne
Every ppc for law firms engagement is delivered by the same senior team, on the same guarantees, with reporting tied to signed cases — not clicks.
FAQ
It depends on your practice area, market and competition. You set the ad budget, which is paid directly to the platforms, and our management fee is quoted separately. Use the calculator above to see what a budget could return with your own numbers.
Mostly. Google renamed AdWords to Google Ads in 2018. PPC also covers Local Services Ads, Microsoft Ads and paid social such as Facebook and Instagram.
Usually both. Local Services Ads charge per lead and show the Google Screened badge, while search ads give you control over keywords, ad copy and landing pages. Running both lets you appear twice for the same search.
You do. Your Google Ads, Microsoft Ads and Meta accounts are set up in your firm's name, and you keep them and all the data if you ever leave.
Yes. We design and build dedicated landing pages for your campaigns, matched to the searches they serve and built to load fast on a phone.
We track calls, forms and chats from every campaign, then import signed cases from your intake software or CRM, so each campaign shows its true cost per signed case.
It can, but differently from search. People on Facebook and Instagram aren't searching for a lawyer, so Meta ads work best for remarketing to past visitors and for awareness in practice areas such as estate planning and family law.
Google reviews most ads within one business day, so ads can start running within days of approval. The first few weeks are spent cutting wasted searches and improving the pages, and results usually get better from there.
Yes. PPC advertising for attorneys is attorney advertising, so ads and landing pages must follow your state bar's rules, including the rule against false or misleading statements. We write within those rules, and nothing goes live without your approval.
Get a free review of your ad accounts, or a realistic starting plan if you're new to PPC advertising for lawyers. A lawyer PPC company should show you its numbers, and we will.