FOR UK FIRMS
When someone needs a solicitor, they usually start with Google. PageOne Lawyers is a legal sector SEO agency that helps UK firms rank for the matters they want more of, from conveyancing and family law to personal injury and immigration, and turn those searches into enquiries and new instructions.
Working with solicitors across England, Scotland, Wales and Northern Ireland, remotely. Plans from £200/month. No setup fees.
See how your website performs on the basics Google cares about. Enter your website address and we'll test mobile speed, Core Web Vitals, security and key page tags. It takes about 20 seconds and you stay on this page.
Most solicitors we speak to have a decent website. It ranks for the firm's own name, but not for the searches clients actually make, such as "divorce solicitor in Leeds" or "conveyancing solicitors near me". Those enquiries go to the firms that appear first, or to comparison sites and directories.
The cause is rarely one big problem. It is usually a mix of small ones:
Good solicitors SEO fixes these in the right order, so each improvement builds on the last.
Every plan is led by a senior strategist who knows the legal sector. Here is what our SEO services for solicitors cover.
We find the searches your clients use for each type of matter and each location, and the questions they ask before they call. Each keyword is mapped to one page, so your own pages never compete with each other.
Clear, accurate pages for each service: what you handle, how the process works, what it costs where the SRA requires it, and how to get in touch. Written in plain English for clients, not for other lawyers.
We fix what holds a site back: page speed, mobile layout, indexing, broken links, duplicate pages and legal schema markup, so Google can read and trust your site.
If you rely on local clients, we optimise your profile and directory listings so you appear in the map results. Find out more about our Local SEO for Solicitors service.
Guides and answers to the questions your clients ask, written for UK law and UK readers. You approve every piece before it goes live.
Digital PR, legal directories, local organisations and industry sites, to build the authority Google looks for. We avoid link schemes that break Google's spam policies.
We structure your pages so they can be quoted in Google AI Overviews, ChatGPT and the other AI tools people now use to find a solicitor.
A monthly report in plain English: rankings, traffic, calls and form enquiries, and what we are doing next.
Marketing a law firm in England and Wales comes with rules that most SEO agencies do not know about. We build them into the work from day one.
For firms in Scotland and Northern Ireland, we follow the rules of the Law Society of Scotland or the Law Society of Northern Ireland instead. Your compliance officer always has the final say, and we are happy to work with them.
A full audit of your website, Google Business Profile and competitors, plus tracking for calls and enquiries so we can measure what matters.
Speed, indexing, schema and on-page basics, plus your SRA price and service information pages.
New or rewritten pages for your priority matters, and the first guides for your clients.
Steady link building, fresh content and a monthly report with clear next steps.
Most firms see early movement within three months and stronger results from six months onwards, depending on the competition in your area and practice areas.
A small firm does not need to rank everywhere. We focus on your town, your main practice areas and your Google Business Profile, so your budget goes where your clients are. Our Growth plan, from £200 a month, is built for this.
For firms with several offices or departments, we build a page for each office and practice area, stop those pages competing with each other, and report results by office and department.
We provide SEO for solicitors in every main area of law, including:
Each area has its own search patterns. Conveyancing clients compare quotes, family clients want reassurance before they call, and commercial clients research a firm's experience. We plan your pages around how your clients search.
The same plans we offer every client, priced in pounds. All prices are per month, with no setup fees.
No setup fees.
Not sure which plan fits? Ask for a free audit and we will recommend one.
FAQ
SEO for solicitors is the work of making your firm's website appear higher in Google when people search for the legal services you offer, such as "family solicitor in Bristol" or "conveyancing quote". It covers your website's technical health, the content of your practice pages, your Google Business Profile and the links pointing to your site.
Our SEO plans for UK firms start at £200 per month for a single location and go up to £1,200 per month for larger firms in competitive markets. There are no setup fees. The right plan depends on how many practice areas and offices you want to grow.
Many people looking for a solicitor search online before they call anyone. If your firm does not appear on the first page for the matters you handle, those enquiries go to other firms or to directories. SEO helps you win that work directly, without paying for every click.
Technical fixes and Google Business Profile changes can show results within weeks. Rankings for competitive searches usually take three to six months, and longer in large cities such as London or Manchester. We report progress every month so you can see what is moving.
Yes, when it is done properly. SEO is about publishing accurate, helpful information, which is what the SRA expects. We avoid misleading claims, display your SRA digital badge and make your Transparency Rules information easy to find. Your compliance officer can review anything before it goes live.
Yes. Our Growth and Advanced plans are designed for sole practitioners and small firms. We focus your budget on your town and your main practice areas rather than trying to rank everywhere at once.
No. PageOne Lawyers works with UK firms remotely. You get the same team, reporting and support as every client, with video calls at times that suit you, plus email and WhatsApp.
Tell us about your firm and a strategist will review your website and send you a clear plan. No obligation.
Prefer to chat? Message us on WhatsApp
Win Google Maps for your town and high street.
SEO, ads and content that turn searches into instructions.
Based in the US? See our Law Firm SEO services.