Website crawlability audit for law firms
We crawl your whole site the way Google does and find what blocks it: robots.txt rules, broken links, redirect chains, orphaned practice pages and links hidden in scripts Google can't follow.
Technical SEO Services for Law Firms
Fix what stops Google from crawling, indexing and ranking your firm's pages: slow load times, crawl errors, mobile problems and broken schema.
Technical SEO for law firms makes sure Google can find, read and trust every page on your site. You can have the strongest practice pages in your market, but if they're slow on a phone, blocked from crawling or missing from Google's index, they won't bring in cases. We audit your site, fix the issues in order of impact and keep watching so new problems don't creep back. Most firms have their full audit and priority fixes within 15 to 20 days.
What's Included in Our Technical SEO for Law Firms
Law firm technical SEO covers everything under the surface of your website. This is what we check and fix.
Indexation audit for law firm websites
We compare the pages you want ranking with the pages Google has actually indexed, then fix the reasons for the gap: stray noindex tags, wrong canonicals, duplicate location pages and thin tag or archive pages.
Site speed optimization for law firms
Oversized images, heavy chat and intake widgets, stacked plugins and slow hosting are the usual causes of slow law firm sites. We find which ones are slowing your pages and fix them.
Core Web Vitals fixes
We measure each page template against Google's Core Web Vitals using real visitor data where it exists, then fix template by template, so one change improves every page built on it.
Mobile SEO for law firms
Google indexes the mobile version of your site. We check that mobile pages carry the same content, links and schema as desktop, that phone numbers and buttons are easy to tap, and that nothing covers the content.
Schema markup for law firms
LegalService, Person for each attorney, Service and BreadcrumbList markup, written to match what's visible on each page and tested in Google's Rich Results Test.
Site architecture and internal links
A clear path from your homepage to practice areas, case types and locations, so authority reaches the pages that bring in cases and nothing important is buried.
HTTPS, redirects and duplicate URLs
One secure, canonical version of every page: no mixed content, no http or www duplicates, no redirect loops.
Monthly monitoring
Sites break quietly when plugins update or new pages go live. We monitor crawl errors, indexing and Core Web Vitals every month and fix new issues before they cost you rankings.
Website migration SEO for law firms
Moving to a new domain, platform or design? Migration SEO, including full redirect mapping and checks after launch, is a separate project quoted on its own. website development for law firms
How Our Technical SEO Audit for Law Firms Works
Every technical SEO audit for attorneys follows the path a page takes through Google: discovered, crawled, rendered, indexed and ranked. We check each stage and fix the first place your pages get stuck.
Crawl the site
We run a full crawl and compare it with your Google Search Console data, so we see your site the way Google does.
Check what Google indexes
Search Console's Page indexing report shows which pages are left out and why. We go through every reason that affects a page you care about.
Measure speed and Core Web Vitals
PageSpeed Insights and the Core Web Vitals report show how fast your pages are for real visitors on mobile and desktop.
Prioritise the fixes
You get a fix list ranked by impact on the pages that bring in cases, not a 200 line export of every warning a tool can produce.
Fix or hand over
Depending on what suits your firm, we make the fixes on your site ourselves, give your developer clear instructions for each one, or split the work.
Verify and monitor
We re-crawl, request indexing where it's needed and confirm each fix in Search Console, then keep monitoring every month.
Tools we use: Google Search Console, PageSpeed Insights, Rich Results Test, Screaming Frog SEO Spider, Ahrefs and Semrush, plus manual checks of your key pages.
Core Web Vitals for Law Firm Websites
Core Web Vitals are Google's measures of real visitor experience: how quickly the main content appears (LCP), how quickly the page responds when someone taps or types (INP) and how much the layout jumps while it loads (CLS). INP replaced First Input Delay in March 2024, so an older audit may be measuring the wrong thing. Page speed optimization for attorneys matters most on mobile, where someone searching after an accident or an arrest is often on a weak connection and will go straight back to the results if your page stalls.
Speed won't outrank a more relevant page on its own. Google is clear that it still shows the most relevant content even when page experience is weaker, so we fix speed alongside crawling, indexing and content, never as a standalone project.
Schema Markup for Law Firms and Attorneys
Schema markup tells search engines in structured data what your firm is, who your attorneys are and which services you offer. Good schema markup for attorneys uses LegalService for the firm and each office, Person for each lawyer and Service for each practice page, all connected to each other. Many law firm sites still use the older Attorney type, which schema.org has deprecated in favour of LegalService.
Schema isn't a direct ranking factor, and FAQ rich results are now limited to authoritative government and health sites, so we don't sell markup as a shortcut to stars in search results. Technical SEO and schema markup for attorneys should do one job well: make your firm, your lawyers and your services easy for search engines and AI answers to understand.
Check Your Core Web Vitals
Run your homepage or a key practice page through PageSpeed Insights and enter the three mobile numbers it shows. You'll see how each one compares with Google's thresholds and what usually causes the problem on law firm sites.
Core Web Vitals checker
Enter the mobile numbers from PageSpeed Insights. Nothing is saved or sent anywhere.
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FREE TECHNICAL SEO AUDIT
Get a free technical review of your firm's website.
Send us your website and we'll come back within 24 hours with the technical issues holding your pages back and what to fix first.
What we'll look at for your firm:
- Pages Google can't crawl or hasn't indexed
- Mobile speed and Core Web Vitals on your key pages
- Missing or broken schema for your firm and attorneys
- Broken links, redirect chains and duplicate pages
Prefer to talk first? Book a strategy call
Technical SEO for Lawyers in Every Practice Area
Technical problems follow the way each practice builds its site. Personal injury firms often run many city and case-type pages that end up competing with each other. Immigration firms serving clients in more than one language need language versions set up so Google shows the right one. Technical SEO for divorce attorneys often starts with merging thin, overlapping pages on custody, support and property. We start with the issues your practice is most likely to have.
Pricing
Technical SEO Services for Attorneys, Included in Every SEO Plan
You don't pay extra for technical SEO. Audits, fixes and monthly monitoring are part of every SEO plan, which keeps these affordable technical SEO services for law firms within reach of solo attorneys as well as multi-office firms. Website migrations are quoted separately.
Why Firms Choose PageOne as Their Technical SEO Agency for Law Firms
We're a technical SEO company for law firms only, so we know the platforms, plugins, chat widgets and intake tools legal sites run on, and the problems they cause. Your technical SEO consultant for law firms explains each issue in plain language and ranks fixes by their effect on your cases, not by how red a tool report looks. If you already have a developer or web agency, your technical SEO consultant for attorneys works alongside them. If you'd rather not deal with it, our technical SEO experts for law firms make the fixes themselves.
See how we've grown law firms in specific markets.
Why firms trust PageOne
How every engagement works
Every technical seo for law firms engagement is delivered by the same senior team, on the same guarantees, with reporting tied to signed cases — not clicks.
Compliance & process
- ✓ABA Model Rule 7 advertising compliance review on every published page
- ✓Attorney-reviewed content, never pure-AI
- ✓SOC-conscious workflows — no shared logins, principle of least privilege
What we promise
- One firm per marketWe work with only one firm per practice area per market. If we take your case, we won't take a competitor's.
- Transparent reportingEvery month you see rankings, traffic, calls, forms, and signed cases — not vanity metrics dressed up as ROI.
- No long-term lock-in games12-month engagement because SEO takes that long to compound. No auto-renew traps, no cancellation fees, no data hostage.
- Senior team on your accountThe strategist who scopes your program is the one who runs it. No bait-and-switch to a junior after signing.
FAQ
Lawyer Technical SEO: Questions Firms Ask
What is technical SEO for law firms?
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It's the work that makes sure search engines can crawl, index and understand your site: speed, mobile usability, site structure, redirects, duplicate pages and schema markup. It doesn't replace content and links, but it decides whether they can work.
How long does a technical SEO audit take?
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Most firms have the full audit and priority fixes within 15 to 20 days. After that, we monitor the site every month and fix new issues as they appear.
Do you make the fixes or just send a report?
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Either, depending on your firm. We can make the changes on your site ourselves, give your developer a clear fix list, or split the work between us.
Is technical SEO included in your SEO plans?
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Yes. Technical audits, fixes and monthly monitoring are included in every SEO plan. Website migrations are a separate project, quoted on their own.
Do Core Web Vitals affect rankings?
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They're part of how Google assesses page experience, but relevance still matters more. We treat them as one part of technical SEO, not the whole job.
What schema markup should a law firm use?
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Usually LegalService for the firm and each office, Person for each attorney, Service for practice pages and BreadcrumbList for navigation. Avoid the deprecated Attorney type, and only mark up what's visible on the page.
Can you help if we're moving to a new website?
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Yes. Website migration SEO is a separate project from the monthly plan: we map every redirect, protect your existing rankings and check everything after launch.
Which website platforms do you work with?
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All the common CMS platforms law firms use, including WordPress. We confirm the access we need during the audit.
Which tools do you use?
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Google Search Console, PageSpeed Insights, the Rich Results Test, Screaming Frog, Ahrefs and Semrush, plus manual checks of your most important pages.
Ready for a Website Google Can Read?
Get a free technical review of your website, with a clear list of what to fix first.