SEO
Rank for the searches clients make for your services, from "conveyancing quote" to "employment solicitor near me". Read more about our SEO for Solicitors.
FOR UK FIRMS
Digital Marketing for Solicitors
Clients now find, compare and choose solicitors online. PageOne Lawyers is a marketing agency for solicitors that brings SEO, Google Ads, content and social media together into one plan, measured by the enquiries and instructions it brings in.
Working with solicitors across England, Scotland, Wales and Northern Ireland, remotely. Plans from £200/month. No setup fees.
Why Solicitor Marketing Often Doesn't Pay Off
Many firms spend money on marketing without knowing what works. The website was built a few years ago, someone posts on LinkedIn when they have time, and a Google Ads account runs in the background. Each part does a little, but nothing is joined up and nobody can say which enquiries came from where.
Good marketing for solicitors starts the other way round. Decide which matters you want more of, find out where those clients look, and track every enquiry back to its source.
Digital Marketing Services for Solicitors
Local SEO and Google Maps
Appear in the map results in your town with an optimised Google Business Profile and genuine reviews. Read more about our Local SEO for Solicitors.
Google Ads for solicitors
Paid search campaigns for the matters where you want enquiries quickly, with tight keyword lists, negative keywords to cut wasted clicks, and landing pages built to convert. You see the cost of every enquiry.
Content marketing for solicitors
Guides, FAQs and articles that answer your clients' questions and support your rankings. You review every piece before it goes live.
Social media and LinkedIn
Content that builds trust in your team, on the platforms your clients actually use. LinkedIn often suits commercial work, while Facebook and Instagram can suit private client work.
Website improvements
Faster pages, clearer calls to action and simple enquiry forms, so more visitors get in touch.
AI search visibility
Make sure your firm is described accurately, and can be recommended, in Google AI Overviews, ChatGPT and other AI tools.
Tracking and reporting
Call tracking, form tracking and Google Analytics 4, so you know which channel brought in each enquiry.
A Solicitor Marketing Plan Built Around Your Goals
1. Understand your firm
Your practice areas, capacity, fee levels and the matters that are most valuable to you.
2. Audit your marketing
Your website, search visibility, ads, reviews and competitors, measured against where your clients look.
3. Build the strategy
A clear solicitor marketing strategy: which channels to use, in what order, and what each one should achieve.
4. Launch and track
Tracking goes in first, then campaigns, so every enquiry can be traced to its source from day one.
5. Report and improve
A monthly report in plain English, and budget moved towards the channels that bring in the best work.
Marketing That Stays Within the Rules
Solicitor marketing in the UK is regulated. The SRA Code of Conduct requires your publicity to be accurate and not misleading, and stops solicitors making unsolicited approaches to members of the public to advertise legal services. Firms offering certain services must also publish price and service information under the SRA Transparency Rules.
Advertising must also follow the UK Code of Non-broadcast Advertising (the CAP Code), which the Advertising Standards Authority enforces. That means no success rates you cannot back up, no "best solicitor in town" claims you cannot prove, and clear information about fees wherever you mention them.
Firms in Scotland and Northern Ireland follow the rules of their own Law Society, and we plan around those instead. Your compliance officer can review every campaign before it goes live.
Outsourced Marketing or an In-House Hire?
Many small and mid-sized firms cannot justify a full-time marketing manager, or have one who needs specialist support. An outsourced marketing team gives you SEO, content, ads and reporting skills, often for less than the cost of a single hire. If you already have an in-house marketer, we work alongside them and take on the specialist work.
Practice Areas We Market
We market firms in conveyancing, family law, personal injury, immigration, wills and probate, employment law and criminal defence, as well as commercial firms. Private client and commercial work need different messages and different channels, and we plan for both.
Why Firms Choose PageOne as Their Marketing Agency for Solicitors
- Legal marketing only: we work only with law firms.
- One joined-up plan instead of separate suppliers for SEO, ads and content.
- Enquiries, not vanity numbers: we report on calls, forms and cost per enquiry.
- No setup fees on our monthly plans.
- Remote, UK-wide: we have no UK office and work with firms across the UK by video call, email and WhatsApp.
Digital Marketing Pricing for Solicitors
Our monthly plans cover SEO, local SEO and content, priced in pounds with no setup fees. Google Ads management, social media and website projects are quoted separately, based on your goals.
Growth SEO
Sole practitioners starting local
£200/month
- ✓50 target keywords
- ✓25 on-page optimisations / mo
- ✓1 location · Local SEO + GBP
- ✓Rank on ChatGPT & Gemini
- ✓4 on-site blog posts / mo
- ✓120+ backlinks / mo · 2 guest posts
- ✓1 press release
- ✓3-person team (Specialist · Manager · Writer)
- ✓Reporting on rankings, calls and signed cases
Advanced SEO
Small firms expanding their reach
£400/month
- ✓100 target keywords
- ✓50 on-page optimisations / mo
- ✓2 locations · Local SEO + GBP
- ✓Rank on ChatGPT & Gemini
- ✓7 on-site blog posts / mo
- ✓150+ backlinks / mo · 3 guest posts
- ✓2 press releases
- ✓3-person team
- ✓Reporting on rankings, calls and signed cases
MOST POPULAR
Professional SEO
Multi-solicitor firms
£600/month
- ✓200 target keywords
- ✓80 on-page optimisations / mo
- ✓3 locations · Local SEO + GBP
- ✓Rank on ChatGPT + Gemini
- ✓11 on-site blog posts / mo
- ✓200+ backlinks / mo · 4 guest posts
- ✓3 press releases · Website speed optimisation
- ✓4-person team
- ✓Reporting on rankings, calls and signed cases
Business Elite
Established multi-office firms
£800/month
- ✓300 target keywords
- ✓100 on-page optimisations / mo
- ✓4 locations · Local SEO + GBP
- ✓Rank on all AI search engines
- ✓17 on-site blog posts / mo
- ✓300+ backlinks / mo · 5 guest posts
- ✓4 press releases · Speed optimisation
- ✓5-person team
- ✓Reporting on rankings, calls and signed cases
Premium SEO
Regional firms in competitive markets
£1,000/month
- ✓400+ target keywords
- ✓All-page on-page optimisation
- ✓All locations · Local SEO + GBP
- ✓Rank on all AI search engines
- ✓24 on-site blog posts / mo
- ✓400+ backlinks / mo · 10 guest posts
- ✓5 press releases · Speed optimisation
- ✓6-person team + Dedicated CRM
- ✓Reporting on rankings, calls and signed cases
Super Premium
Large firms with 25+ fee earners
£1,200/month
- ✓600+ target keywords
- ✓All-page on-page optimisation
- ✓All locations · Full Local SEO
- ✓Rank on all AI search engines
- ✓29 on-site blog posts / mo
- ✓700+ backlinks / mo · 20 guest posts
- ✓6 press releases · Speed optimisation
- ✓7-person team + Dedicated CRM
- ✓Reporting on rankings, calls and signed cases
No setup fees.
FAQ
Digital Marketing for Solicitors: Frequently Asked Questions
What does digital marketing for solicitors include?+
It usually covers SEO, local SEO and Google Maps, Google Ads, content, social media and tracking. Not every firm needs every channel. We recommend the mix that fits your practice areas, location and budget.
How much should a law firm spend on marketing?+
There is no fixed rule. Your budget depends on your practice areas, the competition and how fast you want to grow. Many firms start with SEO from £200 per month and add Google Ads once tracking shows which matters bring the best return. We help you set a budget based on what a new instruction is worth to your firm.
Do Google Ads work for solicitors?+
Yes, for the right matters. Ads can bring enquiries quickly, but clicks on some legal searches are expensive, so campaigns need tight targeting and good landing pages. We usually recommend Ads alongside SEO, not instead of it.
How do the SRA rules affect solicitor marketing?+
Your marketing must be accurate and not misleading, you cannot make unsolicited approaches to members of the public, and firms offering certain services must publish price and service information. We build these rules into every campaign, and your compliance officer can review anything before it goes live.
Is an outsourced marketing agency better than hiring in-house?+
For many small and mid-sized firms, yes. You get a team with SEO, content, ads and reporting skills, often for less than one salary. Larger firms with a marketing team often use us for specialist work alongside them.
How do you measure results?+
We track calls, form enquiries, cost per enquiry, rankings and traffic, and show them in a monthly report in plain English, with clear next steps.
Get Your Free Marketing Audit
Tell us about your firm and your goals, and a strategist will review your website, search visibility and current marketing and send you a clear plan. No obligation.
Prefer to chat? Message us on WhatsApp
More Services for UK Firms
SEO for Solicitors
Rank your firm for the matters UK clients search for.
Local SEO for Solicitors
Win Google Maps for your town and high street.
Based in the US? See our legal marketing services.