Service
GA4, Tag Manager, Search Console, call tracking and your CRM connected properly, so every report shows leads, consultations and signed cases, not just traffic.
Law firm marketing analytics should answer one question: which marketing brings in cases, and what does each one cost? Many reports stop at clicks and rankings. We set up the tracking that follows a lead from the first search to the signed engagement letter, then give you legal marketing reporting you can read in five minutes: what came in, where it came from, what it cost and what we're changing next.
Everything you need to see what your marketing is really doing, set up once, checked every month.
A clean Google Analytics 4 property with the right key events (calls, form submissions, chats and booked consultations), spam filtered out, and data retention set to the longest standard option so year-on-year comparisons work.
One Tag Manager container for every tag on your site, so tracking can be added or fixed without touching your website code and nothing fires twice.
Search Console verified and connected, so you can see which searches show your pages, which pages are indexed and where clicks are being lost.
Call tracking with CallRail or WhatConverts, using dynamic numbers so each call is tied to the channel, campaign and even the search that produced it.
Leads, sources and outcomes passed to HubSpot, Clio Grow, Lawmatics, Litify or Salesforce, so signed cases can be traced back to the marketing that produced them.
One dashboard showing leads, consultations, signed cases and cost per case by channel, updated automatically.
A plain-language monthly report on what happened and what we're changing, plus a quarterly strategy review with your partners.
Knowing how to track law firm leads properly matters because many leads for law firms arrive by phone, and a phone call doesn't show up in Google Analytics on its own. Call tracking for law firms fixes that by showing a different number to visitors from each source, so every call is recorded against the search, ad or listing that produced it. Call attribution for law firms then connects that call to what happened next: was it a real case, did they book a consultation, did they sign? Forms and chats are tracked the same way, and everything meets in your CRM, where a signed case can be traced back to its first click.
GA4 for law firms is often set up quickly and then left alone, which is why so many firms can't trust their numbers. Universal Analytics stopped collecting data in July 2023, and many sites moved to GA4 with the bare minimum: no key events, calls not tracked, spam counted as leads. If you need to fix GA4 tracking for a law firm website, these are the problems we see most often, and each one makes your reports wrong in a different way.
Fixing them often takes days, not months. We audit the property and your Tag Manager container, remove duplicates, set up key events for real leads, filter spam and connect GA4 to Search Console and Google Ads.
Impressions and clicks are easy to report and easy to inflate. The law firm marketing KPIs that matter sit further down the ladder: qualified leads, consultations, signed cases and the fees those cases bring in. Law firm cost per case, which some firms call cost per signed case, is the single most useful number, because it lets you compare SEO, ads and referrals on equal terms. Law firm marketing ROI follows from it: what you earned in fees for every dollar you spent.
Enter what you spend on marketing, how many signed cases it brings in and your average fee per case. The calculator shows your cost per signed case and the return on every dollar.
Use numbers from the same period. Nothing is saved or sent anywhere.
Agency fees plus ad spend for the period
Same period
What you expect to collect per case
Calls, forms and chats in the same period
Enter spend, signed cases and average fee to see your results.
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Send us your website and we'll come back within 24 hours with what your tracking is missing, what it's counting wrong and what to fix first.
What we'll look at for your firm:
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Your law firm marketing dashboard puts every channel on one screen: leads, consultations, signed cases and cost per case, updated automatically. Law firm SEO reporting sits alongside it, covering rankings for the searches that bring in cases, Search Console clicks, indexed pages and the leads organic search produced. Each monthly report starts with cases and cost, then explains what moved and what we're doing about it.
Pricing
Tracking setup, the dashboard, monthly reporting and quarterly reviews are part of every SEO plan, because we can't improve what we can't measure.
Generic analytics for lawyers counts sessions and bounce rates. Our attorney marketing analytics starts from the other end: the signed case. We work only with law firms, so we know how intake works, which CRMs firms use and why phone calls often matter more than form fills. You own your GA4 property, Tag Manager container, Search Console and call tracking accounts, and you see the same numbers we do.
Case study
Multi-attorney law firm
The firm had tried three prior agencies and a fractional CMO, none produced a defensible SEO program tied to case outcomes. Rankings were flat and reporting focused on vanity metrics rather than signed cases.
"PageOne is the first agency that reported on cases, not clicks. That changed how we invest in marketing."
Why firms trust PageOne
Every analytics & reporting engagement is delivered by the same senior team, on the same guarantees, with reporting tied to signed cases — not clicks.
FAQ
Yes. We audit your GA4 property and Tag Manager container, remove duplicate tags, set up key events for calls, forms and chats, filter spam and connect GA4 to Search Console and Google Ads.
With call tracking from CallRail or WhatConverts. Visitors from each source see a different number, so every call is tied to the channel and campaign that produced it.
Yes, when your CRM or intake software records the outcome. We pass the lead source into your CRM, so signed cases can be traced back to the search, ad or listing that started them.
Yes. We connect to HubSpot, Clio Grow, Lawmatics, Litify, Salesforce and most other systems law firms use.
Leads, consultations and signed cases by channel, cost per case, rankings and Search Console results, what changed and what we're doing next, in plain language.
You do. GA4, Tag Manager, Search Console and call tracking accounts are set up in your firm's name, and you keep them if you ever leave.
It depends on your practice area, market and average fee. The useful comparison is between your own channels, and over time, which the calculator above helps you start.
Where your CRM allows it, yes. Importing signed cases as conversions lets Google Ads optimise for cases, not just calls and form fills.
Yes. Tracking setup, the dashboard, monthly reporting and quarterly reviews are part of every SEO plan.
Get a free audit of your firm's tracking, with a clear list of what to fix so every report shows cases and cost.