Service
Earned links from legal publications, local news and the organizations your clients already trust, with every link reported.
Link building for law firms works when every link would make sense even if search engines didn't exist: a bar association profile, a local news quote, a legal publication citing your attorney. That's the kind of link building for lawyers we do. We earn 4 to 12 editorial placements a month on sites rated DR 50 or higher, point them at the pages that bring you cases, and show you every single link in your monthly report.
Our attorney link building services combine editorial outreach, PR and local relationships, so your link profile looks like a real firm's, not a campaign's.
Each month we secure 4 to 12 editorial placements on sites rated DR 50 or higher, including legal publications and respected sites outside law, such as finance, insurance and real estate, where a legal view genuinely helps their readers.
We turn your attorneys' knowledge into stories journalists want: commentary on new laws and court decisions, local data and expert quotes. As a digital PR agency for law firms, we pitch where your clients actually read.
Local newspapers, community organizations, chambers of commerce and sponsorships you already support. These links tell Google where you practice as clearly as your address does.
Profiles and mentions on bar association, law school alumni and professional association sites, which few competitors can copy.
We find pages that list legal resources for the public, and broken links that once pointed to similar content, and offer your best guides as the replacement.
When your firm or attorneys are mentioned online without a link, we ask the publisher to add one. These are often the easiest high-quality links to win.
Accurate listings on the legal directories that matter, such as Avvo, Justia, FindLaw, Martindale and your state bar, plus the main business data sources. Consistent citations support both your local rankings and your link profile.
If a previous agency left you with spammy links, we audit your backlink profile, remove what we can and prepare a disavow file for the links that can't be removed.
Your monthly report lists every new link: the URL, the date, the anchor text and the page it points to. If a placement is removed, we replace it.
Law firm link building is slow, careful work, and good link building for attorneys can't be rushed. Every link goes through the same steps, so you always know where it came from and why it's there.
We review your existing backlinks and the links behind the firms that outrank you, so we know what's missing and what's risky.
Links go to the practice pages and guides that bring in cases, not just your homepage.
Publications, local organizations and resource pages where a link from your firm makes sense to their readers.
We write the pitch, the commentary or the guest article, and your attorney approves anything published under their name.
We check that each link is live, indexable and points to the right page.
Every link goes into your monthly report. If a placement is removed, we replace it.
Google's spam policies define link spam as links created mainly to manipulate rankings, and they list examples such as automated link programs, excessive link exchanges and low-quality directory links. A single bad campaign can undo years of good work, so we stay well clear of anything on that list.
Worked with an SEO agency before? Answer eight quick questions about your firm's past link building to see whether your profile needs a clean-up before new links are built.
Answer for your firm's past link building. Nothing is saved or sent anywhere.
1. Did a past agency pay for links or guest posts that pass ranking credit?
2. Were links built on networks of blogs that seem to exist only to link out?
3. Were any links created with automated tools or software?
4. Have you swapped links with other sites mainly to trade links?
5. Do you have dozens or hundreds of links from general directories you've never heard of?
6. Do many of your links use the exact same keyword as the link text?
8. Has a past agency built links without showing you exactly which ones?
Your result will appear here as you answer.
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Send us your website and we'll come back within 24 hours with what's helping, what's holding you back and where your next links should come from.
What we'll look at for your firm:
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The best link opportunities depend on the work you do. A family law firm earns links from parenting and community resources; a criminal defense firm from local news on court decisions and legal commentary. We plan link building for legal sites around the practice areas you want to grow.
Pricing
Our link building services for lawyers, including all law link building services listed above, are part of every SEO plan, so links are always built to support the pages and keywords in your wider strategy. The number of placements scales with your plan, your markets and how competitive your practice areas are.
Lawyer link building is all we do on the link side, and we only work with law firms, so we know which publications, associations and local sites carry weight in legal search. Our law firm backlinks are earned, not bought in bulk, and we never use private blog networks, automated link programs or directory packages. You see every link we build, and if one is removed, we replace it. That's what SEO link building services for lawyers and attorneys should look like.
Case study
Multi-attorney law firm
The firm had tried three prior agencies and a fractional CMO, none produced a defensible SEO program tied to case outcomes. Rankings were flat and reporting focused on vanity metrics rather than signed cases.
"PageOne is the first agency that reported on cases, not clicks. That changed how we invest in marketing."
Why firms trust PageOne
Every legal link building engagement is delivered by the same senior team, on the same guarantees, with reporting tied to signed cases — not clicks.
FAQ
We secure 4 to 12 editorial placements a month on sites rated DR 50 or higher, depending on your plan and market, alongside local links and citations.
A link from a site your clients or peers would actually trust, on a page related to your practice, placed where a reader would click it. Relevance and trust matter more than raw numbers. A handful of strong lawyer backlinks will do more than hundreds of weak ones.
No. We don't use private blog networks, automated link programs, link exchanges or bulk directory packages. Google's spam policies target all of them, and the risk falls on your firm.
Yes. Your monthly report lists every new link with its URL, date, anchor text and the page it points to, so you can check each one yourself.
We replace it. Sites change and pages come down, so replacing lost placements is part of the service.
Yes. We audit your backlink profile, ask for harmful links to be removed where possible, and prepare a disavow file for the rest.
Most firms see movement over several months, as new links are found and counted. Competitive markets and practice areas take longer.
Yes. Local news, community organizations, sponsorships and local directories are a core part of every campaign, because they support your map rankings as well as your website.
Yes. Link building is included in every SEO plan, scaled to your plan and markets. You can see every plan on our pricing page.
Get a free review of your current backlinks, with a clear plan for where your next links should come from.