Strategy and content calendar
Which platforms to use, what to post and how often, planned around the cases you want more of and the people who hire you.
Service
Social Media Marketing Services for Law Firms
Organic content, short-form video and paid social ads on Facebook, Instagram, LinkedIn, YouTube and TikTok, created for your firm and reviewed for bar compliance before anything goes live.
Our social media marketing services for law firms do two jobs. Organic posts and video make your attorneys familiar and trusted, so referrals and searches turn into calls. Paid social media for law firms puts that content in front of the right local audience and brings back people who visited your site but didn't call. We plan it, create it, run the ads and report on the leads and cases it brings in. You own every page and ad account.
What's Included in Our Law Firm Social Media Services
Every part of our law firm social media services is built around your attorneys and your practice areas, not generic legal tips.
Content creation and short-form video
We create the posts, graphics and captions, and script, shoot or edit short-form video with your attorneys, so your feed sounds like your firm rather than a template.
Facebook and Instagram ads
Campaigns built for awareness, lead forms and calls, with audiences set by location and interest, and ad copy written for each practice area.
Facebook retargeting for law firms
Ads shown to people who visited your website or watched your videos but didn't get in touch, so your firm is the one they remember when they're ready.
LinkedIn marketing for law firms
Partner profiles, company page content and LinkedIn ads for referral sources, business clients and recruiting.
YouTube, TikTok and other platforms
Short explainers on TikTok and YouTube Shorts, longer answers on YouTube, and X or other platforms where your clients and referral sources spend time.
Compliance review
Every post and ad is checked against your state bar's advertising rules, and nothing is published without your approval.
Community management and reviews
Replies to comments and messages handled carefully, so nobody gives legal advice in public or discusses a client's matter online.
Monthly reporting
Reach, engagement, leads, cost per lead and signed cases from paid campaigns, with what we're changing next month.
Facebook Advertising for Law Firms
Facebook for law firms works differently from search. Nobody scrolls Facebook looking for a lawyer, so law firm Facebook ads have to earn attention first: a short video from an attorney, a clear answer to a common question, or a reminder to someone who already visited your site. Facebook ads for law firms then move people step by step from seeing your firm to contacting it. Meta has removed many detailed targeting options on sensitive topics, so good law firm marketing on Facebook now depends more on the ad itself, local targeting and retargeting than on narrow audiences.
Facebook marketing for law firms also depends on clean tracking. As a Facebook ads company for law firms, we set up the Meta Pixel and Conversions API carefully, so your ads can learn from real leads without sharing sensitive details from your pages. Whether you call it Facebook law firm advertising or law Facebook ads, the test is the same: does it bring in cases at a cost that makes sense?
LinkedIn for Law Firms
LinkedIn is where referral sources, in-house counsel, business owners and future hires look at your firm. LinkedIn advertising for law firms suits business, employment and corporate practices, and it works for recruiting too. Most of the value, though, comes from partners posting regularly under their own names. As a LinkedIn marketing company for law firms, we help your attorneys write, schedule and measure those posts, and run LinkedIn ads when the audience justifies the cost.
Law Firms on TikTok and YouTube
Short, plain-language videos answer the questions people are already asking: what to do after a crash, how custody works, what happens at an immigration interview. More law firms on TikTok and YouTube Shorts are reaching younger clients this way. TikTok for law firms works best when an attorney is on camera and each video sticks to general information rather than advice on someone's own case. We script, film or edit the videos, and the same clips can be reused on Instagram Reels, YouTube and your website.
Bar-Compliant Social Media Advertising for Law Firms
Social media advertising for law firms is attorney advertising. Under rules based on ABA Model Rule 7.1, nothing can be false or misleading, and many states add their own rules on labels, testimonials, past results and disclaimers. Social media ads for a law firm also need to protect client confidentiality, so we never post client details or case specifics without written consent. Paid social media ads for law firms, including personal injury law firm social media advertising, get the same review as organic posts, and you approve everything before it's published.
Which Social Platforms Fit Your Firm?
Answer six quick questions about your clients, your goals and how comfortable your attorneys are on camera. You'll see which platforms to focus on first and whether to start with organic posting, paid ads or both.
Which social platforms fit your firm?
Six quick questions. Nothing is saved or sent anywhere.
1. Who usually hires your firm?
2. How old are most of your clients?
3. Are your attorneys comfortable on camera?
4. What matters most right now?
5. Do you have a budget for paid ads now?
6. Do your clients speak more than one language?
6 questions left before your result.
🔒 100% confidential. No spam. Unsubscribe anytime.
FREE SOCIAL MEDIA REVIEW
Get a free review of your firm's social media.
Send us your website and social profiles and we'll come back within 24 hours with what's working, what's missing and where paid social could bring in cases.
What we'll look at for your firm:
- Which platforms your clients and referral sources actually use
- How your profiles and recent posts come across to a potential client
- Whether retargeting and lead tracking are set up
- Any posts or ads that could cause bar compliance problems
Prefer to talk first? Book a strategy call
Social Media Marketing for Every Practice Area
What works on social media depends on the cases you take, so content and ads are planned for each practice area.
Personal injury
Facebook ads for personal injury law firms work best as short attorney videos and retargeting, not cold "call now" ads. Facebook advertising for personal injury law firms also needs careful targeting, because Meta limits ads aimed at health topics. The best Facebook ads for personal injury law firms answer a real question, such as what to do after a crash, and give the viewer an easy next step. Social media marketing for personal injury law attorneys should also support your search marketing, so your social ads and your Google ads tell the same story.
Family law
Facebook ads for family law need a calm, respectful tone. Family law Facebook ads that explain the process, such as how custody is decided or what a divorce costs to start, do better than hard sells. Facebook advertising for family law attorneys and Facebook marketing for family law attorneys both rely heavily on retargeting, because people often take weeks to decide. Family law attorney social media marketing also builds the trust that turns referrals into calls.
Immigration
Social media marketing for immigration law attorneys often runs in more than one language, with separate posts and ads for each community you serve and clear warnings about scams that target immigrants.
Criminal defense
Social media marketing for criminal defense lawyers focuses on clear explainers about rights, arrests and the court process, plus retargeting, because people rarely search for a defense lawyer on social media but often check a firm's profile before calling.
Want to rank in search for these practice areas too? See our practice area SEO pages for personal injury, family law, immigration and criminal defense.
Social Media Marketing Pricing for Law Firms
Social media marketing is priced separately from our SEO plans. Your quote depends on the platforms, how much content and video you need, and whether you run paid ads. Firms often ask about social media marketing for family law firm prices or personal injury budgets; the honest answer is that a plan is built around your goals after a free review. Any ad spend is paid directly to Meta, LinkedIn, TikTok or YouTube from accounts your firm owns.
- A monthly fee quoted for your platforms and content volume
- Ad spend paid directly to the platforms, from your own accounts
- Content creation, video editing and compliance review included in the work
- Monthly reporting on reach, leads and signed cases from paid campaigns
Why Firms Choose PageOne as Their Social Media Agency for Law Firms
A general social media agency for law firms can make posts look good. We make them work for a law practice: built around the cases you want, reviewed against bar rules, tied to your website and search marketing, and measured by leads and signed cases. If you're comparing a Facebook marketing agency for personal injury law or any other practice, ask how they track leads back to signed cases and who checks the ads against bar rules. You own every page and ad account, and you approve everything before it goes live.
Case study
How Social Media Marketing for Law Firms unlocked compounding case growth for a mid-size firm.
Multi-attorney law firm
The challenge
The firm had tried three prior agencies and a fractional CMO, none produced a defensible SEO program tied to case outcomes. Rankings were flat and reporting focused on vanity metrics rather than signed cases.
What we did
- →Complete social media marketing for law firms baseline audit and 12-month roadmap
- →Practice-area keyword mapping tied directly to case profitability
- →Monthly attorney-reviewed content published on schedule
- →Reporting rebuilt around consultations, signed cases, and cost per acquisition
"PageOne is the first agency that reported on cases, not clicks. That changed how we invest in marketing."
Why firms trust PageOne
The credentials, guarantees, and track record behind every engagement.
Every social media marketing for law firms engagement is delivered by the same senior team, on the same guarantees, with reporting tied to signed cases — not clicks.
Since 2016
Years scaling law firms
9+ years exclusively in the legal vertical.
180+
Law firms served
Solo practices through 200-attorney firms.
$47M+
Client revenue attributed
To organic search programs we run.
94%
Client retention rate
Year-over-year across active retainers.
Credentials & compliance
- ✓Google Partner agency (verified)
- ✓Ahrefs & Semrush certified team
- ✓ABA Model Rule 7 advertising compliance review on every published page
- ✓Attorney-reviewed content, never pure-AI
- ✓US-based strategists, writers, and account managers
- ✓SOC-conscious workflows — no shared logins, principle of least privilege
What we promise
- One firm per marketWe work with only one firm per practice area per market. If we take your case, we won't take a competitor's.
- Transparent reportingEvery month you see rankings, traffic, calls, forms, and signed cases — not vanity metrics dressed up as ROI.
- No long-term lock-in games12-month engagement because SEO takes that long to compound. No auto-renew traps, no cancellation fees, no data hostage.
- Senior team on your accountThe strategist who scopes your program is the one who runs it. No bait-and-switch to a junior after signing.
FAQ
Social Media for Law Firms: Questions Firms Ask
Does social media actually bring in cases for law firms?
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It can, but usually not on its own. Organic posts build trust and referrals, and paid ads and retargeting bring in leads, especially when they support your search marketing.
Is Facebook advertising for law firms worth it?
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For many consumer practices, yes. Facebook and Instagram reach people in your area before they search, and retargeting brings back people who visited your site. It works best alongside SEO and search ads, not instead of them.
Which platforms should our firm be on?
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It depends on who hires you. Facebook and Instagram suit most consumer practices, LinkedIn suits business clients and referral sources, and TikTok and YouTube suit firms whose attorneys are comfortable on camera. The tool above gives a quick starting point.
Do you create the content?
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Yes. We plan, write and design posts, and script, film or edit short-form video with your attorneys. You approve everything before it's published.
Who owns our social media accounts?
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You do. Your pages, profiles and ad accounts stay in your firm's name, and you keep full access to them at all times.
Are social media posts bar compliant?
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They have to be. Posts and ads are attorney advertising, so we review every one against your state's rules on misleading statements, labels, testimonials and client confidentiality before you approve it.
Do our attorneys have to appear on camera?
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No, but it helps. Videos with a real attorney tend to build more trust than graphics alone. If an attorney isn't comfortable on camera, we can start with voiceovers, text-led video and written posts.
How do you measure results?
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For organic content: reach, engagement, profile visits and website clicks. For paid campaigns: leads, cost per lead and signed cases, tracked through your intake software or CRM.
How much does social media marketing cost for a law firm?
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It varies with the platforms, the amount of content and video, and any ad budget. You get a clear quote after a free review, and ad spend is paid directly to the platforms from your own accounts.
Ready for Social Media That Brings In Clients?
Get a free review of your firm's social media, with a clear plan for organic content and paid ads.