Practice Areas
SEO playbooks built for your specific practice.
Every practice area has different keywords, different intent, different competitors. Choose yours.
Personal Injury
Rank #1 for the cases that actually pay.
DUI / DWI
Get found at 2 AM when the call matters most.
Family Law
Be the firm people trust with the hardest decision of their life.
Criminal Defense
Defendants Google their charge before they call a lawyer.
Estate Planning
Win the wills, trusts, and probate searches in your market.
Immigration
Rank for visa, green card, and deportation defense queries.
Bankruptcy
Capture Chapter 7, 13, and business bankruptcy intent.
Employment Law
Win discrimination, wage-and-hour, and wrongful termination cases.
Workers' Comp
Get hurt workers calling your firm first.
Tax Law
Rank for IRS, audit defense, and tax controversy queries.
Medical Malpractice
Rank for the high-value cases other firms can't touch.
Real Estate Law
Be the closing attorney every agent recommends.
Business Law
Get found by founders, executives, and in-house counsel.
Case study
How a Houston PI firm 3x'd signed cases in 9 months.
Personal Injury Firm · 6 attorneys · Houston, TX
A mid-size Houston PI firm was spending $42k/month on Google Ads with declining case quality and getting outranked for 'car accident lawyer Houston' by national lead-resellers and a 40-year-old competitor.
- →Rebuilt city + case-type architecture: /car-accident-lawyer-houston, /truck-accident, /motorcycle, /wrongful-death
- →Optimized 3 Google Business Profiles across Houston metro with weekly posts and review velocity
- →Earned 34 editorial links from local news + legal publishers over 9 months
- →Attorney-reviewed content library covering 60+ injury sub-topics with Attorney + FAQ schema
"By month seven we cut paid spend by 60% and were still signing more cases. PageOne changed our economics."
FAQ
Practice-area SEO, questions firms ask.
Do you specialize in one practice area or all of them?+
We build dedicated playbooks per practice, personal injury SEO looks nothing like estate planning SEO. Each program is led by a strategist with vertical experience.
Can you take my practice if you already work with a competitor?+
No. We enforce single-firm-per-practice-per-market exclusivity so our clients never compete against each other.
Which practice area has the fastest ROI?+
Higher-value verticals like personal injury and mass tort compound fastest in absolute revenue. DUI and family often show the fastest lead-volume lift.
Do you write the legal content?+
Yes, our editors write, and your attorneys approve. Every published page has attorney sign-off before it goes live.
Can you help launch a new practice area?+
Yes. We regularly help firms enter new verticals with topical hubs, city pages, and authority-building content built from day one.
Ready to dominate the search results in your market?
Get a free, no-obligation SEO audit. We'll show you exactly what's costing you cases, and how to fix it.