Law Firm SEO Glossary
Your SEO agency should never hide behind jargon. This glossary explains the terms you will see in audits, reports and strategy calls, in plain English and with examples from real practice areas. Each entry covers what the term means, why it matters for a law firm, and what you can do about it.
Aditya Chauhan
Head of SEO, PageOne Lawyers
Last updated September 26, 2026
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Canonical TagTechnical SEOA canonical tag (rel='canonical') is a line of HTML that tells search engines which URL is the preferred version of a page when similar or duplicate versions exist.Core Web VitalsTechnical SEOCore Web Vitals are three Google metrics that measure real-user page experience: Largest Contentful Paint (loading, good at 2.5 seconds or less), Interaction to Next Paint (responsiveness, good at 200 ms or less) and Cumulative Layout Shift (visual stability, good at 0.1 or less).Crawl BudgetTechnical SEOCrawl budget is the number of pages Googlebot is willing and able to crawl on a website in a given period.
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