Law Firm SEO Glossary

Your SEO agency should never hide behind jargon. This glossary explains the terms you will see in audits, reports and strategy calls, in plain English and with examples from real practice areas. Each entry covers what the term means, why it matters for a law firm, and what you can do about it.

Aditya Chauhan

Head of SEO, PageOne Lawyers

Last updated September 26, 2026

Search terms

Showing 5 of 37 terms

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AI OverviewsAI Search & GEOAI Overviews are AI-generated summaries that Google shows at the top of some search results, combining information from multiple web pages with links to the sources.

Entity SEOAI Search & GEOEntity SEO is the practice of helping search engines and AI systems recognise a law firm, its attorneys and its locations as distinct real-world 'entities', with clear attributes and connections.

GEO (Generative Engine Optimization)AI Search & GEOGenerative Engine Optimization (GEO) is the practice of making a website's content more likely to be found, cited and recommended by AI-powered search tools such as ChatGPT, Perplexity, Gemini and Google's AI Overviews.

LLM CitationAI Search & GEOAn LLM citation is when a large language model tool, such as ChatGPT, Perplexity or Gemini, names or links a website as a source or recommendation in its answer.llms.txtAI Search & GEOllms.txt is a proposed standard: a plain-text Markdown file placed at a website's root that gives AI tools a short summary of the site and links to its most important pages.

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