From page 4 to #1 for 'car accident lawyer Houston' in 11 months.
9-attorney PI firm 3x'd organic consultations in under a year.
The Challenge
Where the firm started.
A 9-attorney personal injury firm in Houston was steadily losing market share to a national lead-gen brand and two well-funded local competitors. Their site was buried on page 4 for every commercial term that actually converts (car accident lawyer, 18 wheeler accident lawyer, motorcycle accident attorney). Paid spend was climbing, cost per signed case was up 42% year over year, and referral volume was flat.
The Strategy
What we shipped.
Full-scope engagement, technical, content, local, and links working in parallel.
- 1Rebuilt the site's information architecture around case types instead of attorney bios
- 2Shipped 64 city + suburb + case-type landing pages (Katy, Sugar Land, The Woodlands, Pasadena, etc.)
- 3Earned 38 editorial links from regional news outlets covering local accident data
- 4Overhauled Google Business Profile with weekly posts, service categories, and 200+ verified reviews
- 5Deployed Attorney and LegalService schema plus case-result rich snippets across every page
The Results
Where the firm is now.
Within 6 months the local map pack flipped for 'car accident lawyer Houston' and 'personal injury attorney Houston'. By month 11 the firm ranked #1 organic for the primary money term and top-3 for 27 city + practice combinations. Organic consultations grew 312%, paid spend was cut in half without losing volume, and attributed recovered fees from organic traffic exceeded $2.8M in the first 12 months.
Verified Proof
See the receipts.
Analytics, SERP screenshots, and Google Business Profile data pulled directly from the client's accounts. Personally identifying details redacted per NDA.
We tripled our organic consultations in 9 months. The team understands personal injury economics, not just SEO.
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