After-hours mobile calls grew 417% with a DUI-specific local strategy.
Solo DUI attorney cut paid spend 60% while doubling case volume.
The Challenge
Where the firm started.
A solo DUI defense attorney in Phoenix was spending $14,000/month on Google Ads with declining ROAS. Two aggregator sites and one national brand owned the top three positions for every DUI query in the market. Mugshot and arrest-record sites were ranking for his own name, hurting trust and killing conversion on the site he did have.
The Strategy
What we shipped.
Full-scope engagement, technical, content, local, and links working in parallel.
- 1Built dedicated pages for first-offense DUI, felony DUI, refusal / implied consent, CDL DUI, and extreme DUI
- 2Optimized Google Business Profile for after-hours intake with 24/7 messaging and category tuning
- 3Ran a brand-protection campaign to push mugshot and arrest-record pages off page 1 for the attorney's name
- 4Published a monthly DUI case-result page with structured data to compound topical authority
- 5Earned links from Arizona bar-association resources and local recovery / addiction non-profits
The Results
Where the firm is now.
Within 5 months the firm owned the #1 local pack position for 'DUI lawyer Phoenix' and top-3 for every modifier query. After-hours mobile calls, the most valuable DUI lead type, grew 417%. Paid spend dropped 60% while total case volume rose. Organic now drives 82% of new leads. The attorney has stopped taking calls from Google Ads reps.
Verified Proof
See the receipts.
Analytics, SERP screenshots, and Google Business Profile data pulled directly from the client's accounts. Personally identifying details redacted per NDA.
Our DUI practice went from invisible to #1 in the local pack. The reporting alone is worth what we pay.
Other case studies
More firms we've grown.
Ready to be our next case study?
Every engagement starts with a free audit. We'll tell you what's realistically possible in your market, with numbers, not vibes.