248% growth in divorce consultations across three Illinois counties.
Family law firm expanded from Cook County into DuPage and Lake, top-3 in all three.
The Challenge
Where the firm started.
A 6-attorney family law firm in Chicago wanted to expand from Cook County into DuPage and Lake counties. Their existing site had one generic 'divorce' page and one generic 'child custody' page, no county-level targeting, no attorney schema, no case results, no lead magnet. They were invisible outside their home ZIP code.
The Strategy
What we shipped.
Full-scope engagement, technical, content, local, and links working in parallel.
- 1Built county-specific hub pages for Cook, DuPage, and Lake with distinct case-value context and local courthouse info
- 2Rewrote all attorney bios with proper Person schema, bar admissions, education, and case-type expertise
- 3Launched a downloadable divorce checklist as a top-of-funnel lead magnet gated behind email capture
- 4Published 40+ practice-area pages covering contested divorce, uncontested, high-asset, custody, support, and post-decree
- 5Ran a review-generation campaign that added 180+ Google reviews across three GBP listings
The Results
Where the firm is now.
All three counties now rank top-3 for 'divorce lawyer [county]' and top-5 for 'family law attorney [county]'. Consultation volume grew 248% year over year. Cost per signed case from organic came in at $187 vs $782 from paid, a 4.2x organic ROI. The firm added two associates on the strength of the pipeline.
Verified Proof
See the receipts.
Analytics, SERP screenshots, and Google Business Profile data pulled directly from the client's accounts. Personally identifying details redacted per NDA.
Finally an SEO agency that doesn't pretend the algorithm changes every Tuesday. Honest, focused, effective.
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