Law Firm SEO Glossary

Your SEO agency should never hide behind jargon. This glossary explains the terms you will see in audits, reports and strategy calls, in plain English and with examples from real practice areas. Each entry covers what the term means, why it matters for a law firm, and what you can do about it.

Aditya Chauhan

Head of SEO, PageOne Lawyers

Last updated September 26, 2026

Search terms

Showing 4 of 37 terms

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Call TrackingLeads & AnalyticsCall tracking uses unique phone numbers, often assigned dynamically on the website, to show which marketing source generated each phone call.Cost Per CaseLeads & AnalyticsCost per case, or cost per signed case, is the total marketing spend for a channel divided by the number of clients signed from that channel in the same period.

GA4 Key EventLeads & AnalyticsA key event is an action in Google Analytics 4 that a business marks as important, such as a phone call click, form submission or chat start.

Intake Conversion RateLeads & AnalyticsIntake conversion rate is the percentage of enquiries, such as calls, forms and chats, that turn into consultations or signed clients.

See how these terms apply to your firm

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