Law Firm SEO Glossary
Your SEO agency should never hide behind jargon. This glossary explains the terms you will see in audits, reports and strategy calls, in plain English and with examples from real practice areas. Each entry covers what the term means, why it matters for a law firm, and what you can do about it.
Aditya Chauhan
Head of SEO, PageOne Lawyers
Last updated September 26, 2026
A
ABA Model Rule 7.1Bar ComplianceABA Model Rule 7.1 prohibits lawyers from making false or misleading communications about themselves or their services.Attorney Advertising DisclaimerBar ComplianceAn attorney advertising disclaimer is a notice, such as 'Attorney Advertising' or 'Prior results do not guarantee a similar outcome', that some state bar rules require on law firm marketing.
See how these terms apply to your firm
Get a free audit that shows where your site stands on local rankings, technical health, content and AI search.