Practice Area
Family Law & Divorce SEO
Be the firm people trust with the hardest decision of their life.
Divorce, custody, and family law searchers spend weeks researching before they call. We build the content, authority, and local presence that earns that call.
The problem most family law firms face
- ✗High research-phase traffic that never converts
- ✗Competing with national directories (FindLaw, Justia)
- ✗Sensitive topics need EEAT-grade content
- ✗Multi-county practice areas hard to rank simultaneously
What we deliver
A complete Family Law SEO program, built around your firm's economics.
Topic clusters: divorce, custody, support, prenup, mediation, collaborative
County + practice pages for every venue you litigate in
Attorney bio pages with proper Schema.org Person markup
Long-form pillar content (3,000+ words) on high-intent queries
Testimonial & case-result content (ethically anonymized)
Lead magnets: divorce checklist, custody calendar
Real outcomes
What family law firms see with PageOne.
Results based on aggregate client data. Individual outcomes vary by market, competition, and engagement.
Case study
How a family law firm doubled retainer consults in 8 months.
Family Law · 4 attorneys · Denver, CO
A Denver divorce and custody firm ranked page 3 for their core terms and was losing consults to a national divorce.com-style aggregator.
- →Rebuilt topical hub around divorce, custody, alimony, mediation, high-asset divorce
- →Long-form guides written by senior attorneys, with schema marking author expertise
- →Local links from Denver bar sections, family therapists, and financial advisors
- →Consultation-focused CTAs A/B tested to lift form completion 41%
"We finally look bigger online than the aggregators, and consults doubled."
Frequently asked
Questions family law firms ask before they sign.
Family law touches sensitive topics, how do you handle EEAT?+
We treat family law as YMYL (Your Money or Your Life) content. Every page is reviewed by a licensed attorney, includes author bios with credentials, citations to statutes, and proper Article + Person schema.
Can you target multiple counties without diluting authority?+
Yes, through a hub-and-spoke architecture and tight internal linking, plus separate Google Business Profile optimization for each office.
Other practice areas we rank
Ready to rank your family law practice?
Get a free, no-obligation audit specific to your firm. We'll show you exactly where the case opportunities are leaking.