Practice Area
Estate Planning & Probate SEO
Win the wills, trusts, and probate searches in your market.
Estate planning and probate clients are high-intent and high-LTV. We rank firms for trust formation, probate administration, elder law, and estate litigation queries.
The problem most estate planning firms face
- ✗Audience skews older, site usability & speed critical
- ✗DIY tools (LegalZoom) intercepting top-funnel traffic
- ✗Long sales cycle, needs nurture content
- ✗Trust topics demand maximum credibility signals
What we deliver
A complete Estate Planning SEO program, built around your firm's economics.
Content matrix: wills, revocable trusts, irrevocable trusts, probate, elder law, Medicaid planning
City + practice pages for every market
Senior-friendly UX: large type, simple nav, accessible color contrast
Free will checklist & probate timeline lead magnets
Webinar funnel + email nurture content
Real outcomes
What estate planning firms see with PageOne.
Results based on aggregate client data. Individual outcomes vary by market, competition, and engagement.
Case study
How a estate planning firm scaled organic case volume with PageOne.
Estate Planning Firm
The firm was competing in a saturated estate planning market against larger practices with older domains, deeper link profiles, and aggressive paid-search budgets, while their own site struggled to rank for the highest-intent case terms.
- →Full technical + on-page SEO rebuild for the firm's estate planning practice
- →Attorney-reviewed content strategy mapped to every estate planning case type
- →Google Business Profile optimization and local pack ranking program
- →Editorial + legal-directory link acquisition tied to authority signals
"PageOne's team understood our practice, our clients, and our economics, and delivered case growth we can measure."
Frequently asked
Questions estate planning firms ask before they sign.
How do we compete with LegalZoom on broad terms?+
We don't. We target the underserved local + complexity keywords ('irrevocable trust attorney [city]', 'probate lawyer [county]') where LegalZoom can't compete on expertise.
Other practice areas we rank
Ready to rank your estate planning practice?
Get a free, no-obligation audit specific to your firm. We'll show you exactly where the case opportunities are leaking.